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Email headers are the first thing recipients see when they receive an email, making them a crucial element in any email marketing campaign. A well-crafted email header can grab the reader's attention and entice them to open the email, ultimately leading to higher engagement and conversion rates.
To help you create inspiring email headers that will make your emails stand out in a crowded inbox, we've compiled a list of examples from successful brands that have nailed the art of email header design.
1. Airbnb
Subject: Your next adventure awaits
Airbnb's email header is simple yet effective, featuring a stunning image of a picturesque destination that immediately captures the reader's attention. The use of vibrant colors and bold typography makes the header visually appealing and enticing, prompting the recipient to open the email to learn more about their next adventure.
2. Nike
Subject: Just do it: New arrivals are here
Nike's email header is a perfect example of using a strong call-to-action to drive engagement. The iconic "Just do it" slogan paired with a bold image of their latest arrivals creates a sense of urgency and excitement, encouraging the recipient to click through to see the new products.
3. Starbucks
Subject: Treat yourself to something sweet
Starbucks' email header is all about creating a sense of indulgence and luxury. The use of mouth-watering imagery of their delicious treats paired with enticing copy invites the reader to treat themselves to something sweet, making it hard to resist opening the email to satisfy their cravings.
4. Spotify
Subject: Your personalized playlist is here
Spotify's email header is a great example of personalization done right. By addressing the recipient by name and highlighting their personalized playlist, Spotify creates a sense of exclusivity and relevance that makes the reader feel special and valued, increasing the likelihood of them engaging with the content.
5. Sephora
Subject: Get ready to glow with our new skincare line
Sephora's email header is a perfect blend of beauty and excitement. The use of vibrant colors, bold typography, and striking imagery of their new skincare line creates a sense of anticipation and desire, prompting the recipient to open the email to discover the latest products that will help them achieve a radiant glow.
In conclusion, these inspiring examples of email headers demonstrate the power of visual appeal, strong calls-to-action, personalization, and creating a sense of excitement and exclusivity. By incorporating these elements into your own email headers, you can capture your audience's attention, drive engagement, and ultimately achieve your marketing goals.
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