# Free Live SaaStr Workshop Wednesdays: Insights from Procore, Bill, Zensai CROs, Tomasz Tunguz, Former Cohere VPM, and More
The SaaS (Software as a Service) industry is a fast-paced, ever-evolving ecosystem that thrives on innovation, collaboration, and shared knowledge. For SaaS founders, executives, and enthusiasts, staying ahead of the curve requires constant learning and exposure to the latest trends, strategies, and insights. Enter **SaaStr Workshop Wednesdays**, a free, live, and interactive series designed to bring together some of the brightest minds in SaaS to share their expertise and actionable advice.
This article delves into the value of SaaStr Workshop Wednesdays, highlights the key speakers, and explores the insights you can expect from industry leaders like Procore, Bill, Zensai CROs, Tomasz Tunguz, and the former Vice President of Marketing (VPM) at Cohere.
---
## What Are SaaStr Workshop Wednesdays?
SaaStr Workshop Wednesdays are a series of free, live workshops hosted by SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. These workshops are designed to provide practical, hands-on advice and strategies for scaling SaaS businesses, navigating challenges, and achieving sustainable growth.
Each session features top-tier SaaS leaders, investors, and operators who share their real-world experiences, lessons learned, and frameworks for success. The workshops are interactive, allowing attendees to ask questions, engage in discussions, and gain personalized insights.
Whether you're a startup founder looking to scale, a sales leader refining your go-to-market strategy, or a product manager seeking to optimize your roadmap, SaaStr Workshop Wednesdays offer something for everyone.
---
## Key Speakers and Their Expertise
The lineup for SaaStr Workshop Wednesdays is nothing short of impressive, featuring seasoned executives and thought leaders from some of the most successful SaaS companies. Here’s a closer look at some of the key speakers and what they bring to the table:
### 1. **Procore CRO (Chief Revenue Officer)**
Procore, a leading construction management software company, has achieved remarkable growth by addressing the unique needs of the construction industry. The Procore CRO will share insights into building a scalable revenue engine, aligning sales and marketing teams, and driving customer success in a niche market. Expect to learn about strategies for penetrating vertical markets and creating long-term customer value.
### 2. **Bill CRO**
Bill (formerly Bill.com) is a trailblazer in financial automation, helping businesses streamline their accounts payable and receivable processes. The Bill CRO will discuss how to scale a SaaS business in a competitive market, the importance of customer-centric innovation, and how to leverage data to drive decision-making. This session is a must-attend for anyone in fintech or SaaS looking to optimize their growth strategies.
### 3. **Zensai CRO**
Zensai, a rising star in the SaaS world, has made waves
